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People of Argyll and Bute are being urged to help their local tourism industry recover from the Covid-19 pandemic by enjoying a day out within the area.
Tourism body VisitScotland has launched its ‘Now Is Your Time’ campaign, highlighting new places to explore and showcasing the attractions of Scotland.
And with the school summer holidays here, residents are encouraged to explore what brings tourists from all over the world to our beautiful region.
The tourism sector has been devastated by the pandemic, lockdown and travel restrictions. Domestic tourism remains one of its most valuable markets in Scotland.
David Adams McGilp, regional director of VisitScotland, said: ‘The Covid-19 pandemic has had a devastating impact on the tourism and events industry and we all have a part to play in helping it recover.
‘With the first part of this new campaign, we hope to share just some of these experiences and encourage people across the region to get out and explore all the wonderful attractions and locations we have on our doorstep.
‘Argyll and Bute is home to some fantastic days out that suit all ages and interests. Now is the time to get out and enjoy them.
‘The Scottish tourism and events industry need the support of people living in Scotland and we’re asking everyone to support tourism by taking days out and considering a staycation.
‘A day out can be anything from visiting an attraction, enjoying a meal with family and friends or exploring a new location.
‘VisitScotland is focused on the recovery of the industry, building a destination and visitor experience which allows tourism and events to flourish now and in the future. We’ll continue to work with, and support, businesses to ensure we rebuild this vital part of Scotland’s economy.’
Among the attractions highlighted in the campaign are Inveraray Castle and Kilmartin Glen.
Inveraray Castle – one of the tourism jewels in Argyll’s crown. no_a28Inveraraycastle01