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Lochgilphead is the place where Argyll and Bute Council sits.
It is the seat of power not only for the local authority, but for many other organisations.
In this privileged position, one might think Mid Argyll’s biggest town would be a bustling cosmopolitan centre of commerce and a magnet for tourists. But sadly, no.
There is an onus on property owners and tenants in the main shopping streets to keep their buildings looking spruce, but the problem goes deeper.
Look at pages two and three in this week’s edition and you will find parts of Argyll where there is ambition. Dunoon was once treated as a backwater but seems, at last, to be pulling itself up by the bootstraps.
We need energy and genuine vision for Lochgilphead?
We need to give tourists a good reason and a good place to stop in Lochgilphead.
A decent playpark is a start, but only just. We fail to capitalise on what is on our doorstep. Think Kilmartin Glen. Think Crinan Canal. Think about our natural wonders and beauty. We have heritage and history a-plenty to attract visitors.
All it takes is enough people with sufficient energy and vision to make it happen.